Ondřej Tejkl · Product Designer
My work
Company website for GLAMI Group, a leading European fashion discovery platform. Founded in 2013 and now active across 13 markets, GLAMI is Central and Eastern Europe’s most visited online fashion destination. Powered by in‑house AI, it helps people discover and buy fashion more easily.
Designed an onboarding flow that captures key shopping preferences — gender, favourite brands, sizes, and products — in a clear, low‑friction way. The goal was to deliver relevant personalised content from the first visit and increase registrations.
Designed the UX for an e‑commerce experience selling phones, accessories, and devices — balancing business goals with a clear, intuitive shopping journey for customers.
Contributed to an omnichannel tool for handing leads from retail stores to the call centre. The work covered research with store and call‑centre staff, solution design, usability testing, and close collaboration with engineering.
Redesigned the e‑commerce experience and visual identity for Viniko, a specialist wine retailer — bringing the brand and shopping flow into a clearer, more contemporary form.
What I do
About me
I'm a Czech product designer based in Liberec, currently working as a design lead at GLAMI.
With over 10 years of experience, I've worked on numerous projects across various companies, including agencies, startups, large corporations, and as a freelancer. I enjoy diving deep into the design process, understanding the broader context, and creating user-friendly interfaces that solve problems and achieve meaningful goals.
